Bringing Jingles Back With Old Port Jingles

Not Your Grandparent’s Jingle

Jingle Haus Old Port Jingles1930-1955 was a great time for the American jingle writers. Music wasn’t yet everywhere, so people listened more actively to whatever was on the radio, and most New York executives just wanted what was hot at the time. If you could write a catchy jingle, you were in, and that was that. Of course they were also using music to make smoking and boozing seem cool, but that’s beside the point. It was the golden age for jingles, but things sure have changed.
Since then, the evolution of musical marketing has seen many trends, some more effective than others. Typically the companies that took the biggest risks in their marketing campaigns had the most to gain, and they also broke new ground. We’re not saying we are out to change the world through jingles, or pioneer a new jingle movement, but we do have some plans for the word.

Taking Back The Jingle

The word jingle itself has a bad rap. If we could have used another word in it’s place when naming the business, we would have. When you think of the word jingle, what comes to mind? For most, it is not necessarily a positive thing, and we want to change that. According to Wikipedia, “A jingle is a memorable short tune with a lyric broadcast used in radio and television commercials, which are usually intended to convey an advertising slogan. They are also utilized by pop music radio for disc jockey and station identification purposes.” Because we offer memorable, short tunes that are used in advertising, we have to use that word, but we offer much, much more. The last thing we want to do is give off the impression that we are going to make you a cheesy, typical, boring song for your business, so we are going to change the way jingles are viewed. In a nutshell we’re bringing jingles back, and reclaiming the word.

Just because you own a business, it doesn’t mean that the music associated with it has to be boring, or sound like every other commercial on the radio. We are unique, in that if you have the vision to allow us to take some creative liberties and think outside the box, we will produce something for you that is not only new and exciting, but will grab your attention. Trust us, we’re professionals.


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