Category: Guest Posts

How Much Do Radio Ads Cost?

Today’s guest post comes from Bill Danziger, a writer at privatestudentloan.org.

The cost of radio ads and jingles is relative to return on investment. If within the initial stages of a radio advertising campaign, the increased sales and revenue driven by the new ad equals or exceeds the investment, then the ad/jingle costs you nothing. That would be the initial intention for any business considering a radio advertisement campaign and the hoped for outcome. The consideration of how to budget for a radio ad is different and more complex.

Why Advertise on the Radio?

Before discussing the costs of radio advertising we should understand what it is you are considering paying for. Radio ads are direct response advertising. This is a form of advertising that has a goal to create a response to the advertisement that can be quickly evaluated for its effectiveness. Direct response advertising is a quantifiable and accountable mechanism for generating specific information relating to and demonstrating its effectiveness or lack of effectiveness. Brand marketing in contrast, focuses on memory recall of a product, service or brand based on an emotion response to the ad. It does not require any action or input from the listener. The ability to assess effectiveness is delayed, often evident only in quarterly fiscal reports that are influenced by multiple factors.

The first consideration for cost of a radio ad concerns the advertising strategy and creative process. This upfront cost is essential to minimize the chance of failure and increased cost later in the process. Budget the costs of two test ads. The one that creates the best response is the test ad. If neither meets the break even threshold, redesign the ad with different content or to appeal to a different population of listeners.

Media Buying and Planning

The second consideration involves media budgeting. This is media planning and buying. In two parts, the first concerns are a test budget to assess the strategy, and review the creative and media variables affecting the fiscal outcome. While this expenditure can be daunting, it will generate response and revenue, and the intent is to bring you to the break even point. Anticipate a four week test period of review and adjustment of the ad spot to reach this goal.

Don't Burn Money

Don't Burn Your Money

Roll out

The second part is referred to as the roll out. At this juncture the creativity and production of the ad is proven viable. Your returns are above the break even margin. Now comes the time for additional investment to increase market awareness. You are motivated to spend more on media to increase return profitability.

How Often to Run a Radio Advertisement

To determine the number of stations and frequency of ad air time depends on several factors. During the test period an average of ten stations provides an adequate exposure. After, the determining factors are your business readiness to expand and the guidelines established in the original plan. When determining optimal number of sports on a particular station, remember that the cost per spot is determined by the size of the audience, bigger audience translates into more expensive. The decision then is dependent on testing and determination of what works within the context of the campaign guidelines. Nothing is ever set in stone. Radio advertisements can be tweaked at every level to produce the optimal expectations at the most reasonable investment.

So what is the bottom line? How much do radio advertisements cost? That answer is still in the testing phase. If during the testing period you reach the break even point for the initial four week testing period, the ads will generate profit and the ads cost nothing. It the testing period returns 75% of your initial investment, it will be a small cost to gain the invaluable information needed to adjust the final product and ensure a successful and profitable campaign.

Bill Danziger is a writer at privatestudentloan.org.

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5 Tips on How Jingles Can Help Your Business

Yet another amazing guest blog post!

Jingles can help your businessJingles are something that most companies overlook as a way to increase profits. Here are five tips on how jingles can help your business.

  1. Stand Out From Your Competitor
  2. You want to stand out from your competitor. You want to have a jingle before everyone else in the industry regardless of being local or not. You want to beat your competitor by attracting more customers to your company using a jingle. People love jingles more than you realize. People end up getting jingles stuck in their mind from being exposed to them so many times that he or she can’t help it when they remember your company.

  3. Future Customer Remember You First
  4. Jingle will make the future customers remember you the most when they need your services or products. You’ll notice a difference in your overall profits by coming up with a jingle. People remember jingles like they do any song that they hear that prompts them to remember who the singer or band is.

  5. Jingles Make Your Company Unique
  6. Jingles will make your company unique from everyone else in the local area and online. You will set yourself apart from others in the industry. Your competitor will notice that you make more in profits from your jingle. Your competitor will try to figure out your secret advertisement methods. Ask yourself what makes your service or product better than everyone else in the industry.

  7. Use A Copywriter
  8. If you need help with a jingle then hire a copywriter that will be glad to make one up for you at a reasonable rate. Copywriters have a way with words that make it easy to come up with words that your customers will easily remember. Copyriters do ads for radio and private clients all the time on a regular basis. Check your local area for a copywriter. One of your employee’s might be able to make up a jingle using their creative skills.

  9. Play Jingles Everywhere
  10. You want future customers to hear your jingle on the radio, especially in the car. You really want them to hear your new jingle on tv and website. You want to exhaust every source available in order to get your jingle out there in front of everyone.

The five main tips are stand out from competitor, make yourself unique, and hire a copywriter. The most important tip is to play jingle everywhere possible. Make sure to put jingle on your website as well. Good luck out there!

bio: Tim understands the concept of using jingles for business, as his company cash for car does so all the time.

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Using Podcasts for Audio Marketing

Another guest blog post! This one is from Rohit Naik.

Have you ever thought аbоut making a роdcast or hоѕting уоur own onlіnе radio shоw? Thеrе іѕ a ѕlіght differеnce betweеn thе two оf cоurѕе, аnd I wіll оutlіnе the two bеlоw, аnd gіvе yоu sоme tірs on роdcastіng.

They arе bоth grеat fоrmѕ of аudіо mаrketing.

Fіrst- Onlіnе Radio

Well, іf уоu go tо Blоg Tаlk Radio, уou саn hoѕt your оwn оnlіne rаdіо ѕhоw іn an hоur frоm nоw, ѕerіouѕly. All the ѕtruсture iѕ іn рlасе thеrе for you, јuѕt рrеѕs a few buttоns аnd off уou go! Yоu аrе lіvе to thе world withіn аn hоur- and stаrt tо get уour meѕѕage оut there wеll аnd truly. All уou need is a соmрutеr аnd аn intеrnet сonnectiоn, and a сheар headѕеt- and you arе goоd tо gо.

There are еvеn lіvе сhаt roomѕ ѕo уou сan ѕee what pеоple arе sаyіng about your реrfоrmаnсe- or better ѕtatеd, gеt feеdback- gоod markеt rеѕеаrch- аnd inѕtаnt toо! No waіting mоnths for rеsеarсh reѕults! Therе іs аlso thе facіlity for реоplе rо ring іn аnd talk to уоu aѕ wеll, on an Amеrісаn number. Therе are prеmіum ассount optіоns availаblе aѕ well.

Podcasting for Marketing

Dо уоu want tо mаkе yоur оwn роdcаѕt? Let’s be clеаr on what a podcаst іs fіrѕt- it is а small, normаlly 20 minutе long rаdіo show, downlоadable, (оr tіme ѕhіfted as theу ѕау in thе trаde, beсаusе theу do lіke theіr nice tеchnісal words!!) What it mеanѕ iѕ that реорle cаn lіsten tо іt аnу timе they wаnt, (or wаtсh it- podcaѕts cаn bе visual аѕ well!- they are cаllеd Vodсaѕts- anоther tеchnіcаl tеrm!)

Sо yоu wоuld fіnd out whаt thе рunterѕ wantеd, and сrеаtе сontеnt all аbout іt, which would ѕеt уou uр аs an аuthоrity іn your nісhe, remеmber рeоple buу from peорlе thеу know, like аnd truѕt, аnd podсаsting сan, аnd doеs dо thаt reallу well.

Whу?

Well, іn а ѕurvеy dоne rесentlу, it wаs found that 37% of cоmmuniсаtіon was nоt in thе wordѕ thаt wе uѕе, but Vоiсе Tonе- 37 %- that’ѕ hugе- оnlу 5% wаs wordѕ, the rest wаs bodу languagе.

Thе rіght tone оf vоісе саn mаkе or brеаk аn іntеraсtion- aѕ I аm surе you have had еxрerіеncе оf іn thе past. Voiсeѕ are traіnablе аs well, if уou dо nоt likе the sound оf yоur own voіce, thаt iѕ trаіnable mоrе eаsily than you thіnk. Podcаstіng- an all іn onе goоd ѕоlutіon to marketing your wаres.

About the Author : This is a guest post by Rohit Naik who blogs at KBC Website . It discusses everything about KBC 5 game show.

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Using Video to Promote and Persuade

More and more businesses are choosing to use video marketing as a way to increase their customer
base, and with good reason. Video marketing is highly effective when it’s done well, and the cost of
making a video has fallen significantly in recent years. You don’t even have to live in a major media
area to get great videos made at an affordable price. You can find companies doing video production
in Nottingham, Newcastle, Birmingham, and even Dundee.

If you’ve never made a marketing video before, then you should choose your promotional video production
company
carefully. Some companies will simply follow the script you give them, whereas others
are happy to prove a lot of creative input.

What’s your message?

Before you start work on a video, it’s important to decide what your message is. Are you advertising
a sale or a special offer? Are you warning customers about something important? Do you want to
bring back former customers, or are you trying to bring in a new audience?

There are some campaigns that work well as videos and others that do not. For example, a national
chain of garages might do well if they produced a video about road safety and started promoting it
just before winter. The video campaign could run for several months, is interesting enough to make
people want to share it, and has a clear message – “Get your brakes, tires and lights checked ready
for the winter.”

On the other hand, it probably isn’t worth getting a video made to promote a one week sale at a
Nottingham clothing store. Unless, of course, you have a good relationship with a company that
does video production in Nottingham, and you can get the video made quickly and cheaply, and
promoted to a highly targeted audience.

A Call to Action

It’s always a good idea to build a call to action into your videos. You should try to encourage people
to forward the video to their friends, or visit a website, or pick up the phone. The important thing is
that the interaction with your brand does not begin and end with that one video.

If you can encourage your prospective customers to build an attachment to the brand – be that
through a mailing list, a Facebook page, or your Twitter stream, then you’ll have more opportunities
to reach them. They may not buy anything after they see that first video, but when they see your
brand a second or third time they’ll remember you, and they’ll be more receptive to those future
messages.

Before you hand over any money to a promotional video production company, it’s a good idea to ask
to see some of their previous videos. Don’t just look at the quality of the video, look at the style. If all
of the videos share the same style, is it the right one for your company? Some companies are flexible
in the types of video that they produce, but some smaller studios tend to stick to one template for
all companies – are you happy putting your brand name on one of those videos?

This post was written by James Harper on behalf of Black Hawk Productions, your first choice for video production Nottingham and surrounding areas. James writes on subjects relating to business and marketing.

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