There is no doubt that the internet has changed the way that we do business. Of course with consumption changes, we have to change our marketing approach. One way that many companies have taken advantage of this is by creating viral marketing campaigns. A viral campaign can consist of posters, photos, videos, music, and more. Basically the idea is to create content that will spread and get shared by people online.
How Does Viral Marketing Work?
Your viral content will get shared in a number of ways. Facebook and Twitter are the two most common social media channels used to promote the content, but there are many other avenues you can explore. Lets say you made a funny music video with an awesome song. You would want to post it everywhere someone could see it who you think might appreciate it, and hopefully it will be shared by other people. The best way to make sure it gets shared is to make something that appeals to most people, not just your target market.
Viral marketing campaigns are generally not measured in terms of sales, but rather exposure. If your name is on something that gives someone a positive experience, hopefully they will remember it. At the very least you have made an impression to someone who otherwise would not have heard of you. You also can show your base that you have a lighter side.
Viral Marketing Examples
There have been many successful viral marketing campaigns over the years, however the one that spread the fastest was from Old Spice. Their first commercial gained 6.7 million views in the first 24 hours, and had 23 million views after only 36 hours. One of the first viral marketing campaigns was released by BMW and featured actor Clive Owen in a web series called The Hire. You have probably seen the dancing Evian Roller Babies, however the campaign is questionable, as the name has very little to do with the video.
Make Your Business Go Viral
Viral Marketing comes in all forms, and Old Port Jingles can help you with your next campaign. We offer custom songs and music production for your business. We can also help you film and edit your video as well. Any work we do for you will get shared via our social media channels and workers accounts. We pride ourselves as having a good sense of humor, and really love when we get a chance to shine. Contact us for more information about how your business can go viral today.